Kristie Locks is making the case for life in Rincon Hill’s newest apartment tower, where rents for a 619-square-foot, one-bedroom unit start at $4,065, and the bells and whistles are state of the art. There’s a refrigerated room off the lobby to store deliveries of fresh groceries. Two “board rooms” can be reserved with seating for eight. A concierge is on duty 24 hours a day. An app lets you pay the rent, tell the valet to retrieve your car, or schedule a dog-walker or an in-room massage. “This is the new way of living,” said Locks, senior leasing agent for the Jasper, which stacks 320 apartments in a 40-story shaft behind the gas station at the entrance to the Bay Bridge. “People love how techie our units are. It’s San Francisco!” The Jasper is one extreme of what I call Extreme Living: the packaged lifestyles being dangled before potential residents of all those buildings taking shape above the streets of the city’s northeast corner. We long-timers may resent blocked views, or be dumbfounded by the prices. But the past decade has proved that people who want to live in San Francisco and can afford it — an important distinction — aren’t just looking for Victorian charm and bohemian funk. For many of them, modern amenities are as seductive as that little cafe around the corner.
from SF Bay Area Living http://ift.tt/2amxZSj
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